English for Academic Purposes
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This course will enable students to develop the necessary language skills to participate in a broad range of community, work and vocational education programs. The program focuses on reading, writing and spoken skills, and correct use of English grammar. Students will develop learning strategies to support continuing language learning.
This course has been especially designed for international students who want to improve their English for academic purposes.
Qualification Description
CRICOS Course Code: 112489E
The English for Academic Purposes (EAP) course at Ironwood Institute prepares students for further study in an academic setting while also improving their underlying proficiency in English. After completing the English for Academic Purposes course, students may seek to continue their study in foundation studies programs, universities or other tertiary education institutions. The course integrates the four macro skills of Speaking, Listening, Reading and Writing as well as Grammar, Vocabulary, and Academic Skills.
The course incorporates themes relevant to a variety of higher education courses so that students are exposed to materials and tasks like those they will find in English-medium higher education institutions. The classes seek to give students an understanding of academic culture in English speaking institutions. The course also recognizes that students may have a range of learning styles which need to be catered for using a variety of teaching methods.
During the course, students are required to complete assignments and situations that are like those that they will encounter in higher education. The course caters for different learning styles and takes place in a cross-cultural environment which encourages students to draw on their experiences and express their individuality.
There are two levels of English for Academic Purposes – Foundation and Advanced. The Advanced course is scaffolded and builds on the preceding level. Each lead to a qualification at the Common European Framework of Reference for languages – B2 and C1.
B2 EAP Foundation. Can understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in his/her field of specialisation. Can interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party. Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.
C1 EAP Advanced. Can understand a wide range of demanding, longer texts, and recognise implicit meaning. Can express him/herself fluently and spontaneously without much obvious searching for expressions. Can use language flexibly and effectively for social, academic and professional purposes. Can produce clear, well-structured, detailed text on complex subjects, showing a controlled use of organisational patterns, connectors and cohesive devices.
Important Information
Duration
Each level is delivered over a single term of 10 weeks [50 days]
The scheduled contact study per week is 20 hours – 4 hours each day, Monday to Friday, excluding public holidays.
There may be 3 sessions available.
- 8:30am-12:30pm
- 1:00pm-5:00pm
- 5:30pm-9:30pm
Intake Dates [subject to confirmation]
26/06/2023
18/09/2023
08/01/2024
02/04/2024
24/06/2024
16/09/2024
Pre-requisites
Students will already have English language skills commensurate with B2 General English.
Mode of Delivery
Face to Face.
Location of Delivery
Ironwood Institute is located at Level 3, 112-118 Rundle Mall, Adelaide 5000.
The campus is in the heart of Adelaide City Centre, which offers an excellent blend of history, culture, modern lifestyle, and congenial learning environment.
The site is well connected by public transport (bus, tram, and train).
Entry Requirements
All students are required to undertake a Placement Test prior commencement to establish their level of entry for either Foundation or Advanced. All students must be 18 years of age at the time of commencement.
Licensing/Regulatory Information
No occupational licensing, legislative, or certification requirements apply to this course.
Course Structure
- Total Units 9
- Core Units 6
- Elective Units 3
Plan, implement and manage content marketing (Core)
Plan, conduct and optimise organic social media marketing (Core)
Plan, manage and optimise paid social media advertising (Core)
Establish, build and leverage a personal brand on social media (Core)
Plan, implement and manage social media conversion strategies (Core)
Develop a social media strategy (Core)
Identify and evaluate marketing opportunities (Elective)
Design and develop marketing communication plans (Elective)
Undertake project work (Elective)
Assessment Methods
Assessment methods include but are not limited to:
- Question and Answer
- Case Studies
- Work Sample
- Projects
- Knowledge Tests
Qualification
On successful completion of this course, you will be awarded the 10904NAT Diploma of Social Media Marketing. Students who successfully complete only one or more units of competency within this Qualification will receive a Statement of Attainment. (By enrolling in this course, Ironwood Institute does not guarantee a learner will successfully complete and receive the qualification).
Qualification Pathways
BSB60250 Advanced Diploma of Marketing and Communication* or other Advanced Diploma qualification and Bachelor of Business (Marketing), Bachelor of Marketing and Communication or Bachelor of Commerce (Marketing). (Ironwood Institute does not guarantee an automatic pathway to a university degree and advises students to seek confirmation with the university) Please refer to Ironwood University Pathways for further details.
* * BSBMKG542 Establish and monitor the marketing mix and BSBMKG555 Write persuasive copy to be completed in addition to the three electives within the Diploma of Social Media Marketing as taught by Ironwood Institute to meet the pre-requisites.
Employment Opportunities
This Diploma of Social Media Marketing provides graduates with social media marketing knowledge and skills required to perform the following roles:
- Marketing Director/Manager
- Social Media Manager
- Social Media Strategy Manager
- Marketing Manager
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
- Digital/Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).
Work-based Training
Not applicable
Work Placement
Not applicable
Fees
Ironwood Institute will charge the learner for the enrolment application, tuition, material fees, and training product as per the nominated fee schedules as outlined below;
| Fee Type | Administration (AUD) | Learning Resources (AUD) | Tuition (AUD) | Total (AUD) |
|---|---|---|---|---|
| Full fee | $250 | $250 | $17,000 | $17,500 |
Initial deposit – 50% of tuition for offshore students and 25% of tuition for onshore students plus administration and learning resources.
Further Information
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