10904NAT
Diploma of Social Media Marketing
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Qualification Description
This Diploma of Social Media Marketing aims to provide graduates with social media and digital marketing knowledge and skills required to perform the following functions associated with roles such as digital manager and social media marketing manager:
Will provide graduates with the knowledge and skills required to perform the following functions associated with these roles:
- Review and evaluate the existing business, operational, and marketing strategies and their applicability to social media.
- Understand the benefits of each social media channel and how to use these channels to benefit the organisation.
- Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals.
- Analyse and interpret an organisation’s vision, mission, values, and objectives, and effectively apply this to the social media and digital marketing strategy.
- Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives.
- Manage the business’ social media, email marketing, and digital profiles effectively to increase brand awareness and generate revenue.
- Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
- Develop a comprehensive social media marketing strategy, implementation plan, and strategic review process.
- Present to relevant stakeholders the key learnings from the strategy and implementation.
Important Information
Duration
The course will be delivered in 52 weeks (one year).
Full-time study for 40 weeks and a break period of 12 weeks between 4 study terms. Each study term is approx. 10 weeks long.
The scheduled contact study per week is 16 hours.
The classes are scheduled per study week for two full days (9 am to 5 pm)
There are also additional 14 hours of self-study scheduled per study week for students.
Intake Dates
11/01/2023
22/03/2023
31/05/2023
09/08/2023
30/10/2023
AQF Level
Pre-requisites
Nil
Mode of Delivery
Face to Face.
Location of Delivery
Ironwood Institute is located at Level 3, 112-118 Rundle Mall, Adelaide 5000.
The campus is in the heart of Adelaide City Centre, which offers an excellent blend of history, culture, modern lifestyle, and congenial learning environment.
The site is well connected by public transport (bus, tram, and train).
Entry Requirements
Ironwood has a minimum level of requirements that students need to meet to enrol in a course(s)
- All students need to be 18 years of age at time of commencement.
- Satisfactory reading, writing, and numeracy skills. If you wish to access subsidised training, you will need to complete the CORE Skills Profile for Adults (CSPA) along with an Upfront Assessment of Needs to ascertain if you are suitable to undertake the training.
If you have a verified disability/medical condition and require additional support please contact Ironwood Admissions or call 08 8227 0300 before applying to discuss your needs. To be eligible for support you must provide medical documentation to verify your disability/medical condition.
Entrants to this course would benefit from having Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media channels.
Material and Equipment Required
A laptop with the Microsoft Office package is required for this qualification.
Ironwood’s Diploma of Social Media Marketing students also receive:
- FREE access to the AMI SME Marketing Hub for one year.
- FREE AMI Affiliate Membership for one year giving them access to the AMI Community.
- Access to new content, resources, and virtual events from AMI on a regular basis.
The AMI SME Marketing Hub is an online platform tailored specifically for professionals working in small and medium-sized businesses who want to learn marketing skills, tips and strategies necessary to generate better results from marketing initiatives.
Course Type
Course Structure
- Total Units 9
- Core Units 6
- Elective Units 3
Plan, implement and manage content marketing (Core)
Plan, conduct and optimise organic social media marketing (Core)
Plan, manage and optimise paid social media advertising (Core)
Establish, build and leverage a personal brand on social media (Core)
Plan, implement and manage social media conversion strategies (Core)
Develop a social media strategy (Core)
Identify and evaluate marketing opportunities (Elective)
Design and develop marketing communication plans (Elective)
Undertake project work (Elective)
For further details about each unit of competency please refer to 10904NAT Diploma of Social Media Marketing.
Assessment Methods
Assessment methods include but are not limited to:
- Question and Answer
- Case Studies
- Work Sample
- Projects
- Knowledge Tests
Qualification
On successful completion of this course, you will be awarded the 10904NAT Diploma of Social Media Marketing. Students who successfully complete only one or more units of competency within this Qualification will receive a Statement of Attainment. (By enrolling in this course, Ironwood Institute does not guarantee a learner will successfully complete and receive the qualification).
Qualification Pathways
BSB60250 Advanced Diploma of Marketing and Communication* or other Advanced Diploma qualification and Bachelor of Business (Marketing), Bachelor of Marketing and Communication or Bachelor of Commerce (Marketing). (Ironwood Institute does not guarantee an automatic pathway to a university degree and advises students to seek confirmation with the university). Please refer to Ironwood University Pathways for further details.
* BSBMKG542 Establish and monitor the marketing mix and BSBMKG555 Write persuasive copy to be completed in addition to the three electives within the Diploma of Social Media Marketing as taught by Ironwood Institute to meet the pre-requisites.
Employment Opportunities
This Diploma of Social Media Marketing provides graduates with social media marketing knowledge and skills required to perform the following roles:
- Marketing Director/Manager
- Social Media Manager
- Social Media Strategy Manager
- Marketing Manager
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
- Digital/Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).
Work-based Training
Not applicable
Work Placement
Not applicable
Fees
Ironwood Institute will charge the learner for the enrolment application, tuition, material fees, and training product as per the nominated fee schedules as outlined below;
| Fee Type | Administration (AUD) | Learning Resources (AUD) | Tuition (AUD) | Total (AUD) |
|---|---|---|---|---|
| Full fee | $250 | $250 | $19,500 | $20,000 |
Students are encouraged to contact the Institute for current specials.
Further Information
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