Advanced Diploma of Marketing and Communication
CRICOS Course Code: 105348K
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
The course will be delivered in 76 weeks (1.5 years).
Full-time study for 62 weeks and a break period of 14 weeks between 6 study terms. Each study term is approx. 10 weeks long.
The scheduled contact study per week is 20 hours.
The classes are scheduled per study week for two full days (9 am to 5 pm) and the third half-day (either 9 am to 1 pm or 1 pm to 5 pm).
There are also additional 10 hours of self-study scheduled per study week for students.
Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies):
Mode of Delivery
Face to Face.
Location of Delivery
Ironwood Institute is located at Level 3, 112-118 Rundle Mall, Adelaide 5000.
The campus is in the heart of Adelaide City Centre, which offers an excellent blend of history, culture, modern lifestyle, and congenial learning environment.
The site is well connected by public transport (bus, tram, and train).
Please see the pre-requisites.
Applicants must have completed Australian year 12 or equivalent overseas qualifications and be 18 years or older at the time of commencement.
Overseas applicants are required to demonstrate English language proficiency of IELTS 5.5 equivalent.
For complete details please refer to entry requirements.
Material and Equipment Required
No licensing, legislative, or certification requirements apply to this qualification at the time of publication.
- Total Units 12
- Core Units 4
- Elective Units 8
Manage organisational marketing processes (Core)
Develop marketing plans (Core)
Develop organisational marketing strategy (Core)
Develop and maintain strategic business networks (Core)
Lead and manage organisational change (Elective)
Provide leadership across the organisation (Elective)
Develop organisational strategies (Elective)
Execute advertising campaigns (Elective)
Manage innovation and continuous improvement (Elective)
Develop and implement business plans (Elective)
Develop advertising campaigns (Elective)
Manage market research (Elective)
For further details about each unit of competency please refer to BSB60520 Advanced Diploma of Marketing and Communication.
Assessment methods include but are not limited to:
On successful completion of this course, you will be awarded the BSB60520 Advanced Diploma of Marketing and Communication. Students who successfully complete only one or more units of competency within this Qualification will receive a Statement of Attainment. (By enrolling in this course, Ironwood Institute does not guarantee a learner will successfully complete and receive the qualification).
Some examples of pathways after this course have been completed include, but are not limited to: Bachelor of Business (Marketing), Bachelor of Marketing and Communication, and Bachelor of Commerce (Marketing). (Ironwood Institute does not guarantee an automatic pathway to a university degree and advises students to seek confirmation with the university). Please refer to Ironwood University Pathways for further details.
Job roles and titles vary across different industry sectors. For those with appropriate work experience, knowledge, and skills gained from this Advanced Diploma can help the candidate to take on the following management positions which include but not limited to:
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).
Ironwood Institute will charge the learner for the enrolment application, tuition, material fees, and training product as per the nominated fee schedules as outlined below;
|Fee Type||Administration (AUD)||Learning Resources (AUD)||Tuition (AUD)||Total (AUD)|
Initial deposit – 50% of tuition for offshore students and 25% of tuition for onshore students plus administration and learning resources.
Students are encouraged to contact the Institute for current specials.
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