BSB60520
Advanced Diploma of Marketing and Communication
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Qualification Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
Subsidised under SkillingSA an SA Government Initiative. Eligibility and subsidy criteria apply, please visit www.skills.sa.gov.au
Important Information
Duration
The course will be delivered in 76 weeks (18 months).
Full-time study for 62 weeks and a break period of 14 weeks between 6 study terms. Each study term is approx. 10 weeks long.
The scheduled contact study per week is 16 hours.
The classes are scheduled per study week for two full days (9 am to 5 pm)
There are also additional 14 hours of self-study scheduled per study week for students.
Intake Dates
9/01/2023
03/04/2023
26/06/2023
18/09/2023
AQF Level
Pre-requisites
Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities;
- BSBMKG542 Establish and monitor the marketing mix;
- BSBMKG552 Design and develop marketing communication plans;
- BSBMKG555 Write persuasive copy; and
- BSBPMG430 Undertake project work.
- Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or
- Have four years equivalent full-time relevant work experience.
Mode of Delivery
Face to Face.
Location of Delivery
Ironwood Institute is located at Level 3, 112-118 Rundle Mall, Adelaide 5000.
The campus is in the heart of Adelaide City Centre, which offers an excellent blend of history, culture, modern lifestyle, and congenial learning environment.
The site is well connected by public transport (bus, tram, and train).
Entry Requirements
Ironwood has a minimum level of requirements that students need to meet to enrol in a course(s)
- All students need to be 18 years of age at time of commencement.
- Satisfactory reading, writing, and numeracy skills. If you wish to access subsidised training, you will need to complete the CORE Skills Profile for Adults (CSPA) along with an Upfront Assessment of Needs to ascertain if you are suitable to undertake the training.
If you have a verified disability/medical condition and require additional support please contact Ironwood Admissions or call 08 8227 0300 before applying to discuss your needs. To be eligible for support you must provide medical documentation to verify your disability/medical condition.
Material and Equipment Required
Licensing/Regulatory Information
No licensing, legislative, or certification requirements apply to this qualification at the time of publication.
Course Structure
- Total Units 12
- Core Units 4
- Elective Units 8
Manage organisational marketing processes (Core)
Develop marketing plans (Core)
Develop organisational marketing strategy (Core)
Develop and maintain strategic business networks (Core)
Lead and manage organisational change (Elective)
Provide leadership across the organisation (Elective)
Develop organisational strategies (Elective)
Execute advertising campaigns (Elective)
Manage innovation and continuous improvement (Elective)
Develop and implement business plans (Elective)
Develop advertising campaigns (Elective)
Manage market research (Elective)
For further details about each unit of competency please refer to BSB60520 Advanced Diploma of Marketing and Communication.
Assessment Methods
Assessment methods include but are not limited to:
- Role Plays
- Written Reports
- Observation/Demonstration of Practical Skills
- Presentations
- Case Studies
- Written/Oral Tests
Qualification
On successful completion of this course, you will be awarded the BSB60520 Advanced Diploma of Marketing and Communication. Students who successfully complete only one or more units of competency within this Qualification will receive a Statement of Attainment. (By enrolling in this course, Ironwood Institute does not guarantee a learner will successfully complete and receive the qualification).
Qualification Pathways
Some examples of pathways after this course have been completed include, but are not limited to: Bachelor of Business (Marketing), Bachelor of Marketing and Communication, and Bachelor of Commerce (Marketing). (Ironwood Institute does not guarantee an automatic pathway to a university degree and advises students to seek confirmation with the university). Please refer to Ironwood University Pathways for further details.
Employment Opportunities
Job roles and titles vary across different industry sectors. For those with appropriate work experience, knowledge, and skills gained from this Advanced Diploma can help the candidate to take on the following management positions which include but not limited to:
- Account director
- Account planning manager
- Client services director
- Client services executive
- Global, national, or regional marketing manager
- Marketing strategist
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).
Work-based Training
Not applicable
Work Placement
Not applicable
Fees
Ironwood Institute will charge the learner for the enrolment application, tuition, material fees, and training product as per the nominated fee schedules as outlined below;
| Fee Type | Admission (AUD) | Learning Resources (AUD) | Tuition (AUD) | Total (AUD) | Payment Plan |
|---|---|---|---|---|---|
| Traineeship | $0 | $0 | $1000 | $0 | $1000 |
| Concessions (Traineeships) | $0 | $0 | $0 | $0 | -- |
| Full fee | $250 | $250 | $14,500 | $15,000 | -- |
Students are encouraged to contact the Institute for current specials.
Further Information
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